UX/UI Design | Design Thinking | User Research | PrototypingMonmouth Racetrack | Website Redesign
Overview
Led a three-week design sprint to redesign the Monmouth Racetrack website, creating an intuitive, user-centered digital experience across desktop and mobile. The project combined stakeholder collaboration, UX research, and iterative design to deliver a refined, development-ready solution.
Challenge
Redesign the website within an accelerated three-week timeline while balancing business objectives, stakeholder expectations, and user needs. The goal was to improve usability, simplify navigation, and create a cohesive experience across devices.
Creative Process & Execution
User profiles exercise
Keywords exercise
Card sorting exercise - navigation hierarchy
Facilitated an in-person design thinking workshop with stakeholders to identify objectives and opportunities. Developed a comprehensive opportunity report outlining user personas, user flows, and card-sorting findings to establish alignment and secure stakeholder buy-in.
Research & Design Thinking
Wireframing & User Testing
Created medium-fidelity wireframes and interactive prototypes for desktop and mobile. Used these prototypes for user testing to validate navigation, refine user flows, and inform design decisions.
Final UI Design & Development Handoff
Refined the visual design and interactive prototypes based on research and testing, delivering final desktop and mobile experiences to the engineering team for implementation.
Impact
Delivered a complete, development-ready website redesign within a three-week sprint.
Developed user-tested navigation and interface designs across desktop and mobile.
Established stakeholder alignment through research-backed recommendations and collaborative workshops.
Provided detailed interactive prototypes to support a streamlined engineering handoff.
The project demonstrated how a focused, research-driven design process could translate complex stakeholder and user needs into a cohesive digital experience under an accelerated timeline.